This work is inspired by the phenomenon of reaction videos on the internet — a popular content format where creators record their full emotional response to someone else’s work. According to media statistics and content-creation analyses, reaction videos are among the most effective ways to rapidly increase a channel’s visibility and view count.

What fascinates me is how this form generates a recursive chain: people reacting to others’ reactions, like an infinite mirror or a nesting doll. As these layers accumulate, the original video becomes smaller and smaller within the frame — still present, but increasingly diluted. The focus gradually shifts away from the original creation toward the meta-responses of others.

In this process, reaction itself becomes content. The original work merely functions as a carrier — a searchable reference point that legitimizes the new video. This inversion blurs the boundary between creation and commentary, between originality and repetition.

Through this work, I aim to reflect on how the act of “responding” has replaced “creating” as a dominant mode of cultural production. It questions how meaning circulates, transforms, and loses its origin in a networked environment where visibility often outweighs substance.